About Vegga Consulting

Vegga Consulting is a privately held digital firm focused on how businesses establish visibility, credibility, and competitive position online.

Founded in 2003, the firm has evolved alongside the digital landscape itself, from early search and web discovery to today’s complex, multi-channel evaluation environment. Throughout that evolution, the work has remained grounded in real application, long-term involvement, and an understanding of how decisions are actually made online.

Vegga operates across its own digital projects, partnerships, and client engagements. This blend of internal work and external collaboration allows ideas to be tested in practice, refined over time, and applied with clarity rather than theory.

Leadership

Vegga Consulting was founded by Edgar Gelman and is co-led by Jon Vegga.

Edgar Gelman – Founder

Edgar leads the strategic direction of Vegga Consulting.
His work centers on understanding how digital visibility, positioning, and growth intersect in real business environments. Over the years, he has guided the development of multiple digital ventures and partnerships, shaping the firm’s long-term approach to online presence and competitive positioning.

Jon Vegga – Co-Founder

Jon focuses on how visibility systems function in practice, from discovery and evaluation through trust and preference.
His work informs the structure behind Vegga’s projects and related initiatives, including Altivio Digital, translating real-world experience into durable, repeatable approaches to online presence.
Leadership at Vegga remains directly involved in the work, ensuring continuity of thinking, direction, and execution.

What Guides the Work

Vegga Consulting is built on a simple belief: online presence matters only if it holds up when real decisions are made.

By working across internal projects, partnerships, and client engagements, the firm stays close to what actually works, what breaks down, and what endures over time. The emphasis is on clarity, consistency, and long-term position rather than tactics, trends, or surface-level change.