VeggaConsulting: our focus.
We work across our own digital projects, partnerships, and client engagements.
We focus on the factors that determine whether a business earns visibility, credibility, and preference online. This includes how a business appears when it is searched for, how it is evaluated across digital touchpoints, and how consistently it presents itself in competitive environments.
Some of our work is applied internally through brands and ventures we operate.
Other work is done in partnership with businesses that need hands-on guidance and execution. In all cases, the goal is the same: to help create a stronger, clearer, and more competitive online position.
A Related Initiative: Altivio Digital
Altivio Digital is one of the initiatives developed within Vegga Consulting’s broader body of work.
Altivio focuses on designing structured visibility systems that define how a business is found, evaluated, trusted, and chosen online. These systems are built around how real decisions are made, across search, platforms, content, and competitive touchpoints.
The work is expressed through custom-designed visibility systems and published frameworks that give businesses a clear structure to apply independently, without relying on tactics, tools, or ongoing campaign management.
Altivio reflects the same practical experience that informs Vegga’s projects and partnerships, translated into a structured, system-based format.
Projects and Partnerships
Vegga Consulting works through a combination of internal projects, long-term partnerships, and direct client engagements.
Some initiatives are developed and operated entirely in-house. These projects allow us to apply, test, and refine how online visibility, trust, and competitive positioning are built over time. Others are formed through partnerships with businesses where deeper involvement, shared direction, and sustained execution make sense.
Client work follows the same approach. Engagements are shaped around the realities of the business, its market, and how decisions are made online, rather than predefined offerings or short-term campaigns. The emphasis is on continuity, clarity, and positioning that holds up as platforms, competition, and customer behavior change.
Across projects and partnerships, the work remains consistent in intent: to help build an online presence that is understood quickly, trusted naturally, and preferred when real decisions are made.
Established with Intent
Vegga Consulting was established in 2003 and has evolved alongside the digital landscape itself.
From early search and web discovery to modern multi-channel evaluation, the firm’s work has remained focused on how businesses are found, assessed, and chosen over time. That continuity has allowed Vegga to develop its work through real-world conditions, shifting platforms, and changing competitive environments, rather than theory or short-term trends.
The firm’s approach is shaped by long-term involvement, practical application, and an emphasis on clarity and durability rather than rapid churn or tactical experimentation.
Leadership
Vegga Consulting was founded by Edgar Gelman and is co-led by Jon Vegga, a digital strategist and author whose work centers on online visibility, positioning, and long-term digital presence.
Jon’s work informs the development of Vegga’s internal frameworks and its related initiatives, including Altivio Digital.
His focus is on understanding how visibility systems function in real markets and translating that understanding into practical application across projects, partnerships, and published work.
Partnerships and Client Consideration
Vegga Consulting works with a limited number of businesses, partners, and initiatives at any given time.
Some relationships are long-term partnerships built around shared direction and sustained involvement. Others are direct client engagements that call for hands-on execution and continuity. In each case, the work is shaped by the business, its market, and how decisions are actually made online.
Not every project requires the same level of involvement, and not every situation is a fit.
If you’d like to be considered for a potential partnership or client engagement, please get in touch.